Powerball Campaign

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Brand Michigan Lottery

Client SMZ

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Michigan Lottery Powerball "Globe" from RingSide Creative on Vimeo.

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Michigan Lottery Powerball "Celebration" from RingSide Creative on Vimeo.

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Michigan Lottery Powerball "Mansion" from RingSide Creative on Vimeo.

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Michigan Lottery Powerball "Car" from RingSide Creative on Vimeo.

This campaign was designed around establishing a character for the PowerBall brand in Michigan. We created a total of four different spots in the campaign, each places the PowerBall in a different scenario. Kudos to our motion designers, our in-house CGI artists, and our sound design experts.

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