This image is used as the backdrop for Odwalla's mobile stage for the "The Fresh Experience Lounge" which travels to major music festivals. It's the place where fans and local artists can perform on stage. Billed as "one part vending machine, one part performance stage" the image had to be created in CGI because it was so large.
Our biggest challenge, was getting the right size relationship of the image to the artist(s) that would appear on stage. The image is displayed on site across 9 large LCD screens.
Check out more photos on Odwalla's Facebook page.
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