This project began as for a 45 second masthead for the 2010 Chevy Equinox site and quickly became an integrated campaign.
With very limited creative assets, a super tight deadline we challenged to get really creative with the development of and planning for the reuse of assets across media. Ultimately, our artists combined red cam for the practical interior and CGI to create both the vehicle and the environment.
View the site (click on “Take the 45 Second Tour”)
View the proof of concept we created for the agency. Just another example of our rapid prototyping capability.
Byron Pink | Creative Editorial
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